"I'm afraid we'll have to innovate..." Such had asserted Dose One in 1999, on "It's Them", one of the most notable tracks of Music for the Advancement of Hip Hop, Anticon's manifesto compilation. And he hadn't said that in vain. As demonstrated with the heavy metal leaning cover art of this first album, it was obvious that Them - later known as Themselves - would not make do with ordinary rap.
