Trentavious White, a.k.a. Bankroll Fresh, isn't necessarily the most notorious rapper in Atlanta. He's been active for a long while, though. His first remarkable featuring comes back to EA Sports Center, the Gucci Mane mixtape, in 2008. On that release, he went by the name of Yung Fresh, and he seconded the trap master on four different tracks.

BANKROLL FRESH - Life of a Hot Boy

Since then, he delivered a few mixtapes of his own, and he collaborated with some other local rappers, but he remained a sidekick, until he released the "Hot Boy" song, the Money To Die 4 EP earlier in 2014, and eventually, in September that year, the mixtape called Life Of A Hot Boy. All these records were just great, and they created a bit of excitement.

Life Of A Hot Boy won't revolutionize rap music. There, notorious producers like D. Rich, mainly, but also Zaytoven, Metro Boomin and TM88, deliver what Atlanta is known for: upbeat and glistening sounds. Except for the scratches on " Dope Boy Shit", they stick to usual formulas.

As for Bankroll Fresh, he doesn't diverge much from the expected street rap, with his fixation on girls and money, his amoral braggadocios, and his simple and repetitive rhymes. Judging by his videos, cover arts, lyrics –he talks about 400 degrees –, and some beats, though, it looks like Cash Money is a big influence. Doesn't he pretend to be a Hot Boy ?

This record, however, is properly outstanding. Bankroll Fresh's raps are at times difficult to follow, but they impress much with their agility and versatility, his flow changing depending on the song, his voice being more or less hoarse.

He goes from the quasi-moans on "Out Da Mudd", in line with the weirdo rappers currently popular in his city, to the singsong on "The Truth", "Hunger", "Cold World" and "Hustle", and the playful duo with Rich Homie Quan on "Show Em How To Do it", a track that looks a bit like Migos, like "Come With It", with its many onomatopoeias.

Elsewhere, there are the rants on the trumpeting "New-York Freestyle", the heady hook on "G-Code", the smooth "Last Don" that is supported by Zaytoven, and "I Wanna Live", a track produced by Metro Boomin, that could have been delivered by Young Thug, and also the rapid and staccato flow of "All Out", that is not dissimilar to the one on "Hot Boy".

While building a full album out of this single, Bankroll Fresh synthesizes everything the Atlanta scene – and some others – can create. He excels in many styles, with lots of success and consistency. He does it so well that, at times, it looks like he's not just one rapper, but many. With this long Life Of A Hot Boy, he manages to create something diverse enough to be enjoyable from the start to the end, or almost.

Buy this mixtape